Sfgate1 day agoMarketingFrom Browsing to Buying: Unlocking the Power of Shoppable AdsShoppable ads significantly reduce the delay between consumer interest and purchase, revolutionizing eCommerce. [ more ]
AdExchanger4 months agoMarketingPrime Video Launches Shoppable Ad Units Ahead Of Amazon's First Upfront | AdExchangerAmazon introduced new shoppable ad formats for Prime Video to increase revenue and use shopper data for targeted advertising. [ more ]
Sfgate1 day agoMarketingFrom Browsing to Buying: Unlocking the Power of Shoppable AdsShoppable ads significantly reduce the delay between consumer interest and purchase, revolutionizing eCommerce. [ more ]
AdExchanger4 months agoMarketingPrime Video Launches Shoppable Ad Units Ahead Of Amazon's First Upfront | AdExchangerAmazon introduced new shoppable ad formats for Prime Video to increase revenue and use shopper data for targeted advertising. [ more ]
TechRadar1 month agoMarketingRoku's ad director wants to bring Instagram-style shoppable ads to your smart TVTV advertising is evolving towards shoppable ads resembling social media, allowing viewers to purchase directly from their screens. [ more ]
The Drum4 months agoMarketingWarner Bros Discovery unveils shoppable ads & new contextual targeting tools for MaxWarner Bros Discovery introduced new advertising products for Max with shoppable ads, interactive formats, and contextual targeting. [ more ]
Adweek4 months agoMarketingPrime Video Gets New Interactive and Shoppable Ad Formats Ahead of UpfrontAmazon Ads introduces new interactive, shoppable ad formats for Prime Video with remote-enabled capabilities. [ more ]
The Drum4 months agoMarketingWarner Bros Discovery unveils shoppable ads & new contextual targeting tools for MaxWarner Bros Discovery introduced new advertising products for Max with shoppable ads, interactive formats, and contextual targeting. [ more ]
Adweek4 months agoMarketingPrime Video Gets New Interactive and Shoppable Ad Formats Ahead of UpfrontAmazon Ads introduces new interactive, shoppable ad formats for Prime Video with remote-enabled capabilities. [ more ]
Android Police4 months agoMarketingIf you hated Prime Video ads before, you won't like Amazon's latest announcementAmazon Prime Video introduces interactive and shoppable ads, going beyond traditional ad formats for enhanced engagement. [ more ]
BGR4 months agoTech industryAmazon Prime Video ads are about to get so much more annoyingAmazon is introducing new ad formats in Prime Video, such as shoppable ads, to monetize the platform further. [ more ]
Ars Technica4 months agoTech industryPrime Video subs will soon see ads for Amazon products when they hit pauseAmazon Prime Video introduces new interactive ad formats, such as shoppable carousel and pause ads, hoping to engage viewers. [ more ]
Android Police4 months agoMarketingIf you hated Prime Video ads before, you won't like Amazon's latest announcementAmazon Prime Video introduces interactive and shoppable ads, going beyond traditional ad formats for enhanced engagement. [ more ]
BGR4 months agoTech industryAmazon Prime Video ads are about to get so much more annoyingAmazon is introducing new ad formats in Prime Video, such as shoppable ads, to monetize the platform further. [ more ]
Ars Technica4 months agoTech industryPrime Video subs will soon see ads for Amazon products when they hit pauseAmazon Prime Video introduces new interactive ad formats, such as shoppable carousel and pause ads, hoping to engage viewers. [ more ]
Adweek4 months agoMarketingVizio Ads Kicks Off NewFronts With 3 New Ad FormatsAdvertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes. [ more ]
Forbes6 months agoOnline marketingCouncil Post: Streaming TV Trends Of 2024 And Why They MatterCTV technology is becoming increasingly popular, with connected TV users expected to exceed 62.5 million by 2025. Viewers are shifting towards free ad-supported streaming services like FAST platforms, creating new opportunities for advertisers. [ more ]
MarTech9 months agoMarketing techTV advertising: 6 key trends to watch in 2024 | MarTechAddressable TV advertising allows for highly targeted and customized ads to specific households or individuals. AI-driven personalization is revolutionizing how advertisers personalize ads and engage audiences. Interactive and shoppable ads are the future of advertising, allowing viewers to interact with ads directly on their screens. [ more ]
Adweek3 months agoMarketingBrands Can Now Buy Shoppable Instacart Ads on YouTubeInstacart expands partnership with Google to offer shoppable ads on YouTube, targeting new surfaces for product sales. [ more ]
The Verge3 months agoMarketingDisney brings playable "advergames" to Hulu and ESPNA new ad format called 'advergames' is being introduced by Disney on Hulu and ESPN. [ more ]