The new formats include shoppable carousel ads, pause ads and brand trivia ads.
Shoppable carousel ads allow viewers to browse and shop products during ad breaks, pausing the ad for interaction and resuming play after.
Interactive pause and brand trivia ads provide brand messaging, imagery, and shopping opportunities when viewers pause, engaging them further with the content.
"Amazon Ads continues to reimagine the streaming TV experience with interactive ad formats that are seamlessly shoppable and help advertisers connect with customers," said Alan Moss, VP of global ads sales at Amazon Ads.
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