In late 2020, teenagers led the scene with dance videos inspiring people to dance amid the pandemic. Today, creators focus on food, comedy, lifestyle, and more.
The influencer economy is worth $250 billion today and expected to nearly double in three years, prompting UTA to open an office in Atlanta.
In Atlanta, influencers monetize their lives with minimal concern over a potential TikTok ban. Despite the ban risk, the creator economy remains vibrant.
President Joe Biden's legislation could lead to a TikTok ban, raising concerns in the influencer community, although their activities continue with enthusiasm.
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