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fromwww.independent.co.uk
1 hour ago

Here's what influencers have that brands don't, according to a marketing expert

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
Media industry
Marketing
fromThe Conversation
1 day ago

Why people trust influencers more than brands - and what that means for the future of marketing

Influencers transformed marketing into a major, authenticity-driven industry connecting creators, consumers, and brands, with the global market surpassing US$32 billion by 2025.
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fromFast Company
6 months ago

SAG-AFTRA's new influencer committee aims to strengthen support for digital creators

SAG-AFTRA's new influencer committee is a crucial step in formalizing support and engagement for the fast-growing influencer economy, which lacks structure and regulation.
Media industry
Media industry
fromDigiday
6 months ago

Why some creators are returning to traditional jobs and side hustles as brand deals slow

The shift from viral influencer to full-time creator is challenging; many are seeking stable employment amid economic pressures.
fromBusiness Insider
6 months ago

The most adorable part of the influencer economy is being squeezed by tariffs

"No matter how cute they are, people are only going to be willing to pay a certain amount for things. My products, they're not a staple. It's going to be the first to be cut from most people's budget."
European startups
Parenting
fromBusiness Insider
7 months ago

States are cracking down on mommy bloggers. It's about time.

The rise of parent and child influencers on social media is prompting legislative action to protect children in the influencer economy.
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