#influencer-economy
#influencer-economy
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fromwww.independent.co.uk
2 weeks agoHere's what influencers have that brands don't, according to a marketing expert
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
Media industry
Marketing
fromThe Conversation
2 weeks agoWhy people trust influencers more than brands - and what that means for the future of marketing
Influencers transformed marketing into a major, authenticity-driven industry connecting creators, consumers, and brands, with the global market surpassing US$32 billion by 2025.
fromBusiness Insider
7 months agoThe most adorable part of the influencer economy is being squeezed by tariffs
"No matter how cute they are, people are only going to be willing to pay a certain amount for things. My products, they're not a staple. It's going to be the first to be cut from most people's budget."
European startups
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