An effective customer acquisition strategy locates new customers and engages and retains them in the long run, focusing on quality over quantity for sustainable growth.
Awareness is the first step into the sales funnel, where customers discover your brand through engaging content. It's crucial for generating initial interest and trust.
As businesses grow, acquisition can become more challenging due to a shrinking customer pool; thus targeting genuinely interested audience members is pivotal.
The consideration stage follows demand generation campaigns, where potential buyers become more serious about making a purchase and evaluating options.
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