"In B2B IT services marketing, various stakeholders, including end-users and analysts, significantly influence customer behavior and shape brand perception."
"With the rise of digital engagement platforms, it’s essential for marketers to adopt a structured approach to influencer marketing as a core component of their strategies."
"In B2B services, buying centers are pivotal in decision-making; therefore, influencer marketing becomes crucial, especially for large-scale IT service contracts."
"User-generated content shared within industry communities profoundly impacts brand perception, as customers relay their experiences, influencing others' decision-making processes."
Collection
[
|
...
]