#customer-behavior

[ follow ]
The Drum
20 hours ago
Marketing

How to find incremental growth in the age of the irrational shopper

Retailers can use first-party data to understand and connect with the complex and polarized customer in a changing retail media landscape. [ more ]
Shopify
1 month ago
Data science

Sentiment Analysis: How To Gauge Customer Sentiment (2024) - Shopify

Sentiment analysis extracts insights on customer emotions, enhancing understanding of brand perception, needs, and behaviors. [ more ]
TechRepublic
1 month ago
Business intelligence

How to Find a Profitable Niche for Your Business | TechRepublic

Identifying a profitable niche is crucial for business success.
Combining market demand analysis, competitor insights, and customer behavior helps in evaluating niche potential. [ more ]
Mission Local
1 month ago
Mission District

Monk's Kettle to move to Oakland after 16 years in the Mission

San Francisco's loss benefits Oakland as Monk's Kettle relocates to Rockridge for a larger space and better neighborhood.
Changes in customer behavior, influx of tech workers, and online socialization have influenced Monk's Kettle relocation decision. [ more ]
BuzzFeed
3 months ago
Food & drink

This Restaurant Host Went Viral For Explaining Why Cancellation Fees Are Absolutely Necessary

The restaurant landscape has changed, with reservations made in advance and the introduction of reservation fees and deposits.
Third-party reservation apps have made it easier for restaurants to charge fees and are seen as a necessary evil. [ more ]
Cardplayer
3 months ago
Business intelligence

From Poker Player to iGaming Executive

Poker teaches analytical skills that can be applied to business decision-making.
Risk management, reading opponents, and balancing transparency are all applicable to the iGaming industry. [ more ]
MarTech
4 months ago
Marketing

Real-time vs. batch-based CRM data processing: Key considerations | MarTech

Real-time and batch CRM data processing have distinct differences and benefits for marketers.
Real-time CRM data activations allow for immediate response to customer behavior. [ more ]
MarTech
4 months ago
Marketing

Driving growth through data: Optimizing the purchase stage | MarTech

Understanding the purchase stage of the customer journey is crucial for brands to cater to customers' needs and expectations.
Data, specifically transactional data and product data, is essential for optimizing the purchase stage and making data-driven decisions to improve business performance. [ more ]
[ Load more ]