Display ads remain a trusted and valuable marketing channel, with increased usage and projected growth in ad spend. Marketers find them effective and efficient in delivering outcomes, like Laura Knebusch, svp of CPG marketing at Georgia-Pacific.
Modern Retail+ Research conducted surveys, focus groups, and interviews to map out marketers' digital strategies, investments, tactics, and challenges, reflecting the tough year for programmatic marketers due to cookie deprecation and inventory quality issues.
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