Modern Retail2 months agoMarketingCMO Strategies: A guide to display ads - benefits, obstacles and trendsDisplay ads remain a significant component of marketing strategies, continuing to grow in relevance and effectiveness. [ more ]
Digiday3 months agoMarketing techDigiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issuesDespite challenges, publishers heavily rely on programmatic ads for revenue. [ more ]
Digiday4 months agoMarketingResearch Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024Programmatic marketers face challenges with AI adoption and inventory quality. Generative AI is becoming popular among brands and retailers, with chatbots being a common use case. [ more ]
Digiday4 months agoArtificial intelligence'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing SummitAI is a potential ally but also brings challenges for programmatic marketers. [ more ]
Exchangewire5 months agoMarketingDeutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV LandscapeDeutsche Telekom partners with Equativ to revolutionize targetable TV advertising in Germany. [ more ]