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MarTech
4 months ago
Marketing tech

OpenX Deal Library will compare alternatives to cookies | MarTech

OpenX is launching a Cookieless Deal Library to allow advertisers to test and activate campaigns without relying on third-party cookies.
Advertisers can test and compare multiple solutions, develop new benchmarks, and gain insights into alternative performance. [ more ]
#ctv
Exchangewire
5 months ago
Marketing

Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth

Equativ announces leadership changes following global revenue growth and expansion in 2023.
Newly appointed CRO Parag Vohra will focus on accelerating overall revenue growth in key growth areas like CTV, curation, and SSP. [ more ]
AdExchanger
2 weeks ago
Marketing tech

Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchanger

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries. [ more ]
Exchangewire
5 months ago
Marketing

Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth

Equativ announces leadership changes following global revenue growth and expansion in 2023.
Newly appointed CRO Parag Vohra will focus on accelerating overall revenue growth in key growth areas like CTV, curation, and SSP. [ more ]
AdExchanger
2 weeks ago
Marketing tech

Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchanger

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries. [ more ]
morectv
Digiday
5 months ago
Marketing

Omnicom Media Group maps its own path to avoid the potholes of programmatic

OMG argues that the problems with programmatic advertising can be overcome by being more careful and following standards.
OMG's initiative with major SSPs resulted in better outcomes for clients, including higher performance and lower MFA delivery rates. [ more ]
AdExchanger
6 months ago
Marketing tech

2023: The Year SPO Went Mainstream | AdExchanger

Supply-path optimization (SPO) is nothing new.
...
But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share.
Adweek
1 week ago
Marketing tech

Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale

33Across pursues sale via Centerview Partners due to its successful cookieless solution, attracting commercial and strategic interest in the adtech market. [ more ]
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