Super Bowl LVIII was the most-watched telecast in U.S. history, delivering a nail-biting contest, a taut halftime show, and celebrity-fueled ads to over 123 million viewers.
The effort climaxed just days before the game with the launch of iamcerave.com and a minute-plus-long video that presented Cera as the mastermind behind the similarly named brand. [...] he asks consumers to 'let my cream hydrate you.'
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