Marketing Dive
4 months agoMarketing
Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl
Super Bowl LVIII was the most-watched telecast in U.S. history, delivering a nail-biting contest, a taut halftime show, and celebrity-fueled ads to over 123 million viewers.
CeraVe's immersive campaign leading up to the Super Bowl generated buzz and showcased Michael Cera as the mastermind behind the brand. [ more ]