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Adweek
4 months ago
Marketing

CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass

Ogilvy's Super Bowl campaign for CeraVe started as a Reddit thread speculating about Michael Cera's connection to the skincare brand.
The campaign involved an influencer campaign and the actor Michael Cera being photographed carrying CeraVe products, leading up to the Super Bowl. [ more ]
Marketing Dive
4 months ago
Marketing

Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

Super Bowl LVIII was the most-watched telecast in U.S. history, delivering a nail-biting contest, a taut halftime show, and celebrity-fueled ads to over 123 million viewers.
CeraVe's immersive campaign leading up to the Super Bowl generated buzz and showcased Michael Cera as the mastermind behind the brand. [ more ]
Adweek
4 months ago
Marketing

CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass

Ogilvy's Super Bowl campaign for CeraVe started as a Reddit thread speculating about Michael Cera's connection to the skincare brand.
The campaign involved an influencer campaign and the actor Michael Cera being photographed carrying CeraVe products, leading up to the Super Bowl. [ more ]
Marketing Dive
4 months ago
Marketing

Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

Super Bowl LVIII was the most-watched telecast in U.S. history, delivering a nail-biting contest, a taut halftime show, and celebrity-fueled ads to over 123 million viewers.
CeraVe's immersive campaign leading up to the Super Bowl generated buzz and showcased Michael Cera as the mastermind behind the brand. [ more ]
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