The most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.
Putting a brand in front of a consumer in a way that captures attention and spurs action is the goal of B2C marketing automation, often leading to quick and sometimes impulsive purchases.
Marketing automation in B2C, in particular, is used across various channels, not just limited to emails, aiming to remind and engage consumers beyond the initial point of contact.
B2B and B2C marketing automation both aim to help marketers maintain contact with prospects and customers efficiently, realizing the necessity of automation for personalized and high-volume interactions.
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