#purchase-decisions

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MarTech
5 months ago
Marketing

B2C marketing automation: The tools, tactics and prerequisites for success | MarTech

B2C marketing targets individual or small groups for purchases, with quicker decisions compared to B2B marketing involving many decision-makers. [ more ]
AdExchanger
6 months ago
Marketing

GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace | AdExchanger

GSTV aims to capture viewers' attention at gas stations to influence purchase decisions and drive sales, claiming audience action is more likely than traditional TV ads. [ more ]
MarTech
4 months ago
Marketing

7 marketing strategies to conquer decision paralysis | MarTech

In the age of unlimited information, decision paralysis affects both businesses and consumers due to the overwhelming amount of data available. [ more ]
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