In-person channels like live events are regaining importance in B2B customer acquisition strategies alongside digital channels, according to the 'State of B2B Customer Acquisition' report from Stirista.
B2B marketers are increasing budgets for partner programs, in-app strategies, and video, anticipating a greater focus on live events and regaining the human touch in customer acquisition.
B2B marketers are realizing the importance of a holistic approach to customer acquisition, combining digital strategies with in-person interactions to cater to the preferences of digital-savvy prospects.
While live events are rated extremely effective by 55% of surveyed B2B marketers, email is not as highly regarded, emphasizing the shift towards prioritizing digital and in-person interactions in customer acquisition.
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