The article discusses the intersection of streaming and advertising, with a focus on Netflix's entry into the ad space and the potential impact of live events and service bundling on the streaming ad market. [ more ]
The article discusses the intersection of streaming and advertising, with a focus on Netflix's entry into the ad space and the potential impact of live events and service bundling on the streaming ad market. [ more ]
Nominations announced for The Drum Awards for Marketing 2024
The Drum Awards for Marketing 2024 finalists have been selected through rigorous judging by industry experts in regions like EMEA, APAC, and the Americas. [ more ]
$7 Million for 30 Seconds? It's Worth It at the Super Bowl.
The average cost of a 30-second ad spot during the Super Bowl was $7 million.
The Super Bowl remains a highly sought-after advertising opportunity due to its massive reach and dwindling opportunities to reach a mass audience through network television. [ more ]
$7 Million for 30 Seconds? It's Worth It at the Super Bowl.
The average cost of a 30-second ad spot during the Super Bowl was $7 million.
The Super Bowl remains a highly sought-after advertising opportunity due to its massive reach and dwindling opportunities to reach a mass audience through network television. [ more ]
TikTok's Ticketmaster integration expands to users outside the US
TikTok's partnership with Ticketmaster to sell tickets for live events is now available in over 20 countries in North America and Europe, as well as Australia and the UK.
The tool is only available to artists certified by TikTok, and users can purchase tickets by clicking a link on the bottom left of the screen. [ more ]
TikTok: How influencers manipulate followers to increase their revenue
TikTok's live events are highly lucrative for content creators, with some receiving thousands of euros in virtual gifts.
ByteDance's social media platform is increasingly relying on live events to accelerate its international development.
The focus on encouraging subscribers to send money risks reinforcing self-serving tendencies among influencers and fostering addictive behaviors among young users. [ more ]
TikTok's Ticketmaster integration expands to users outside the US
TikTok's partnership with Ticketmaster to sell tickets for live events is now available in over 20 countries in North America and Europe, as well as Australia and the UK.
The tool is only available to artists certified by TikTok, and users can purchase tickets by clicking a link on the bottom left of the screen. [ more ]
TikTok: How influencers manipulate followers to increase their revenue
TikTok's live events are highly lucrative for content creators, with some receiving thousands of euros in virtual gifts.
ByteDance's social media platform is increasingly relying on live events to accelerate its international development.
The focus on encouraging subscribers to send money risks reinforcing self-serving tendencies among influencers and fostering addictive behaviors among young users. [ more ]