Uber is working with Google's Ad Exchange and leading demand side platforms to enable programmatic buying within the Uber Rides app, offering inventory to programmatic buyers in the US and global markets.
Journey Ads, with demographics-based targeting and performance measurement, has driven favorable results for brands. First-party data from Uber Rides and Uber Eats enables precision targeting of high-intent users.
#uber-advertising #programmatic-media-buying #journey-ads-platform #targeted-advertising #ad-campaign-effectiveness
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