#ad-campaign-effectiveness

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Digiday
3 months ago
Online marketing

Ad execs enter crucial phase of Google's Privacy Sandbox experimentation

Ad tech firms are testing Google's Privacy Sandbox components without alterations for tracking outcomes.
Publishers should monitor ad prices during testing to understand how changes impact revenue.
Limited ad traffic in testing means it will take time for advertisers to assess campaign effectiveness and adjust budgets. [ more ]
The Drum
3 weeks ago
Marketing

Advertisers can now buy media on the Uber Rides app via their favorite DSP

Uber expands Journey Ads platform by enabling programmatic media buying within the Uber Rides app. [ more ]
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