The biggest grocery chains have already shifted most traditional shopper marketing budgets towards the retail media business, diving into new ad categories like CTV ads from non-endemic brands.
Amazon is expanding its business beyond dot-com to platforms like Twitch and Fire TV, aiming to reach a broader audience and compete with Google and Meta in capturing all types of businesses.
#retail-media-business #advertising-strategies #marketing-events #b2b-marketing #retail-industry-trends
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