Greenpeace's unconventional campaign combines grief, hope, and humor, a departure from its usual direct tone. The 'Funeral for the fjord' concept aims to raise awareness about the suffocation of fish and plants in Denmark's waterways due to toxic waste and fertilizers.
By framing the message as a funeral, Greenpeace invokes a sense of urgency and loss among the audience, urging action against the environmental crisis. The use of humor makes the serious topic of global warming more relatable and accessible to the public.
#greenpeace #climate-change-campaign #environmental-awareness #creative-marketing #humor-in-advertising
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