The Drum
5 months agoMarketing
Ad of the Day: Greenpeace invites Danes to a funeral for a fjord
Greenpeace shifted its communication style to mix grief, hope, and humor in a thought-provoking climate change campaign.
The campaign by Greenpeace aimed to draw attention to the devastating effects of toxic waste and fertilizers on Denmark's waterways through a unique 'Funeral for the fjord' concept. [ more ]