Consumer loyalty is taking a backseat, with a staggering 79% of UK auto intenders open to switching brands. Traditional marketing strategies need to refresh to capture attention in this competitive environment.
Reaching consumers early and maintaining consistent engagement throughout their research journey is crucial, with over half (53%) of UK consumers spending two weeks or less on brand and model research.
Digital dominance in the car buying journey is evident, with 40% of UK consumers considering pure-electric/hybrid cars. Purchase barriers still exist despite representing 25-30% of current market sales.
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