#consumer-research

[ follow ]
www.independent.co.uk
7 hours ago
Canada news

Warning to convenience store shoppers over essentials like milk, bread and butter

Shoppers at UK convenience stores may pay significantly more for essentials, with annual increases potentially reaching hundreds of pounds. [ more ]
#marketing-strategies
EMARKETER
4 days ago
Marketing

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals. [ more ]
CMSWire.com
6 months ago
Marketing

Consumer Research Strategies for Data-Driven Marketing Excellence

Consumer research provides crucial insights into customer needs and behavior for effective marketing strategies.
Techniques like surveys, focus groups, and digital analytics help understand and meet evolving consumer demands. [ more ]
EMARKETER
4 days ago
Marketing

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals. [ more ]
CMSWire.com
6 months ago
Marketing

Consumer Research Strategies for Data-Driven Marketing Excellence

Consumer research provides crucial insights into customer needs and behavior for effective marketing strategies.
Techniques like surveys, focus groups, and digital analytics help understand and meet evolving consumer demands. [ more ]
moremarketing-strategies
Silicon Valley Journals
1 week ago
Startup companies

Knit Raises $9M to Accelerate AI-Powered Consumer Insights Platform

Knit is revolutionizing consumer research with AI, significantly speeding up data analysis and insights generation. [ more ]
#digital-marketing
Data Science Central
1 week ago
Artificial intelligence

Enhance content and customer experience using generative AI - DataScienceCentral.com

88% of consumers research products before buying, emphasizing the need for marketers to focus on personalized digital content. [ more ]
Exchangewire
3 months ago
Marketing

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

Understanding auto buying behavior is crucial for brands to navigate evolving market dynamics effectively. [ more ]
Data Science Central
1 week ago
Artificial intelligence

Enhance content and customer experience using generative AI - DataScienceCentral.com

88% of consumers research products before buying, emphasizing the need for marketers to focus on personalized digital content. [ more ]
Exchangewire
3 months ago
Marketing

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

Understanding auto buying behavior is crucial for brands to navigate evolving market dynamics effectively. [ more ]
moredigital-marketing
www.theguardian.com
1 month ago
Privacy professionals

Millennials: have you recently taken a cruise for the first time?

The cruise industry is increasingly attracting younger travelers, moving beyond its traditional baby boomer base.
Demand for cruises is strong, signaling a shift towards family-oriented experiences for millennials. [ more ]
#netflix
GSMArena.com
4 months ago
Mobile UX

Netflix's ad tier has 40 million users already

Netflix's ad-supported tier has 40 million monthly users, with high engagement rates. [ more ]
Adweek
4 months ago
Marketing tech

Netflix Goes All In on Ad Tier at First In-Person Upfront

Netflix is enhancing its adtech platform to provide advertisers with new insights and expand its buyer market. [ more ]
GSMArena.com
4 months ago
Mobile UX

Netflix's ad tier has 40 million users already

Netflix's ad-supported tier has 40 million monthly users, with high engagement rates. [ more ]
Adweek
4 months ago
Marketing tech

Netflix Goes All In on Ad Tier at First In-Person Upfront

Netflix is enhancing its adtech platform to provide advertisers with new insights and expand its buyer market. [ more ]
morenetflix
MarTech
6 months ago
Marketing

How to build trust and loyalty in retail with reception marketing | MarTech

Consumers rely on online research for purchase decisions.
Brands must provide valuable information to build trust and relationships with consumers.
Retail brands need to be present and authentic online to prevent losing attention to competitors. [ more ]
RAIN News
7 months ago
Privacy professionals

Most consumers prefer ads to paying for ad-free (IAB) - RAIN News

Consumers prefer paid subscription to free listening when ads are in the audio.
Most consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. [ more ]
TechCrunch
3 months ago
Artificial intelligence

GetWhy, a market research AI platform that extracts insights from video interviews, raises $34.5M | TechCrunch

GetWhy raised $34.5 million in Series A funding from PeakSpan Capital for their AI-enabled consumer research platform with big-name clients like Nestlé and Nike. [ more ]
Inc.com
3 months ago
Marketing

Elevating Brands in a Competitive Arena

Prioritize audience-centric messaging over brand-centric approaches for building connections. [ more ]
[ Load more ]