To optimize your marketing funnel, you need to have a good idea of where your customers engage with your brand. You also need to look at the data to see how these channels are performing.
After looking at the data, you might find that traffic to a particular touchpoint in the marketing funnel is high, but the conversion rate is low. What could be the cause? Often it has to do with the experience that customers encounter when they arrive there.
Your business should take a data-driven approach to improve the experience. This means A/B testing t
#marketing-funnel #data-driven-decisions #customer-experience-optimization #sales-alignment #ab-testing
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