#sales-alignment

[ follow ]
#marketing-strategy
Medium
1 month ago
Marketing

Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV): Essentials

CAC and CLTV together reveal insights into business financial health.
Calculating CAC involves measuring total marketing costs against new customers acquired.
Optimizing CAC can lead to improved marketing efficiency and lower costs. [ more ]
Forbes
7 months ago
Marketing

Council Post: Navigating The ABM Hype: How To Get Sales On Board

ABM market worth $1.6 billion by 2027
70% better at closing deals with ABM
Aligning with sales crucial for effective ABM execution [ more ]
Medium
1 month ago
Marketing

Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV): Essentials

CAC and CLTV together reveal insights into business financial health.
Calculating CAC involves measuring total marketing costs against new customers acquired.
Optimizing CAC can lead to improved marketing efficiency and lower costs. [ more ]
Forbes
7 months ago
Marketing

Council Post: Navigating The ABM Hype: How To Get Sales On Board

ABM market worth $1.6 billion by 2027
70% better at closing deals with ABM
Aligning with sales crucial for effective ABM execution [ more ]
moremarketing-strategy
MarTech
4 months ago
Marketing

3 ways to optimize your marketing funnel for driving revenue and leads | MarTech

Marketers need to understand all facets of the funnel, use data for decision-making, test specific touchpoints and stages, and align with sales for continuous optimization. [ more ]
Forbes
5 months ago
Marketing

Council Post: If You Want Marketing To Generate Results, Start At The End

Marketing efforts often fail due to lack of focus on producing leads and sales, instead being driven by branding and short-term tactics. [ more ]
[ Load more ]