3 ways to optimize your marketing funnel for driving revenue and leads | MarTech
Marketers need to understand all facets of the funnel, use data for decision-making, test specific touchpoints and stages, and align with sales for continuous optimization. [ more ]
Real-time insights: Harnessing the power of live call dashboards
Live call dashboards offer real-time insights into call center operations, allowing for quick issue resolution and improved customer experiences. [ more ]
Storytelling skills are as critical as design craft skills and tools knowledge in UX design.
Data storytelling skills are becoming critical for designers today, as they help in making data-driven decisions, building bridges between teams, and creating more effective designs. [ more ]
Corporate Granting Surges Across Benevity's Growing Client
Benevity Inc. has seen a 38% year-over-year growth in grants processed on its platform.
The increase in grants processed is attributed to Benevity's growing client community and the addition of 105 new companies as clients in 2023. [ more ]
Driving growth through data: Optimizing the purchase stage | MarTech
Understanding the purchase stage of the customer journey is crucial for brands to cater to customers' needs and expectations.
Data, specifically transactional data and product data, is essential for optimizing the purchase stage and making data-driven decisions to improve business performance. [ more ]