Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior
YouTube is a powerful search engine with a large global user base. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high. Additionally, as creators look to diversify their presence on platforms, many will likely repurpose their content on Shorts to get in front of new audiences. This could generate additional engagement on Shorts that is appealing to marketers. B2B Brands Embracing Creators A majority of c
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