"Your website has to appeal to all of your customer personas. People who are new, people who are seasoned, people who are already customers. That adds up to a lot of content. And for visitors who landed on your site via a paid ad, it's a lot of distraction."
"Before you go cutting content from your website, a word of warning: Yes, this works for us, but it may or may not work for you, so you always want to test it."
"If you were to send them to a website with full navigation, maybe they get distracted, maybe they feel like 'Ah! I just wanted the ebook!'"
#conversion-rate-optimization #digital-marketing #paid-advertising #web-design #landing-page-strategy
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