Shoham Lachkar is an industry-recognized mobile growth expert with over 15 years of experience in ASO (app store optimization), SEO, and performance marketing initiatives. Lachkar holds expertise in ASO, organic growth, user psychology, and mobile marketing and contributes to building scalable frameworks globally. As a leader across multiple top mobile-gaming and marketing organizations, she oversaw ASO strategy for a global portfolio of widely used apps and collaborated with brands whose products have achieved significant reach across major app stores.
Instead, interaction data - the digital breadcrumbs left behind by real users - has become a vital lens for understanding audience behavior. Consider how Netflix fine-tunes its recommendation interface. Every hover, pause, and scroll through a content row contributes to decisions about what shows to highlight or which thumbnails perform best. Similarly, Airbnb uses journey tracking to identify where users abandon booking flows, helping them streamline page layouts and increase conversion rates.
With Black Friday fast approaching (28 November 2025), competition for online attention will reach its annual peak. Google search data from 2024 shows how dramatically consumer interest accelerates - searches for "Black Friday deals" jumped from 3,600 in September to 33,100 in October, and then soared to 823,000 in November. A record year for online spending Global spending during the Black Friday weekend surpassed $74 billion in 2024, with the UK accounting for more than £9 billion in sales.
