PayPal will use customer transaction data to supercharge its ad business, targeting users specifically with insights from billions of transactions to help merchants sell effectively and consumers discover what they love.
AI plays a significant role in PayPal Ads with the Advanced Offers Platform utilizing half a trillion dollars of transaction data to offer discounts and promotions based on user spending histories.
Venmo will limit ads to retain younger users, while eBay is reportedly running a trial on the Advanced Offers platform, demonstrating the extensive reach and potential of PayPal's advertising capabilities.
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