#targeted-ads
#targeted-ads

Marketing

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data

PayPal plans targeted advertising platform using transaction data from PayPal and Venmo. [ more ]

Theregister

Data science

PayPal plans an ad network built off your purchase history

PayPal using customer transaction data for targeted advertising. [ more ]

AdExchanger

Marketing

Taxi TV To Brands: Don't Curb Your Enthusiasm For DOOH | AdExchanger

Backseat screens serve as ad inventory for advertisers targeting a captive audience in taxis.

Curb's unique proposition lies in targeting on-the-go individuals with their in-vehicle ad network. [ more ]

AdExchanger

9 months ago

Marketing

Actually, Your Phone Is Listening To You; Google's Quiet Enhanced Conversion Update | AdExchanger

Cox Media Group is admitting to listening to users through their smart devices for advertising purposes.

They use microphones in smartphones, smart speakers, and other devices to capture conversations and use AI to parse the conversations for targeting signals. [ more ]

AdExchanger

Marketing

YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts | AdExchanger

YouTube is testing a pilot program that allows advertisers to target ads specifically on YouTube Shorts, aiming to provide more control for brands.

The ability to target solely Shorts inventory is a newer addition to YouTube's ad offerings for Shorts.

The pilot program has been kept under wraps as YouTube wants to reach a certain level of scale before publicizing it. [ more ]

Hackernoon

2 years ago

Marketing

Top 10 AD Copies That Programmers Loved on HackerNoon | HackerNoon

Structured ad copies following Action, Personalize, and Value yield a significantly higher CTR than traditional ads. [ more ]

Tech Times

Marketing

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data

PayPal plans targeted advertising platform using transaction data from PayPal and Venmo. [ more ]

Theregister

Data science

PayPal plans an ad network built off your purchase history

PayPal using customer transaction data for targeted advertising. [ more ]

AdExchanger

Marketing

Taxi TV To Brands: Don't Curb Your Enthusiasm For DOOH | AdExchanger

Backseat screens serve as ad inventory for advertisers targeting a captive audience in taxis.

Curb's unique proposition lies in targeting on-the-go individuals with their in-vehicle ad network. [ more ]

AdExchanger

9 months ago

Marketing

Actually, Your Phone Is Listening To You; Google's Quiet Enhanced Conversion Update | AdExchanger

Cox Media Group is admitting to listening to users through their smart devices for advertising purposes.

They use microphones in smartphones, smart speakers, and other devices to capture conversations and use AI to parse the conversations for targeting signals. [ more ]

AdExchanger

Marketing

YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts | AdExchanger

YouTube is testing a pilot program that allows advertisers to target ads specifically on YouTube Shorts, aiming to provide more control for brands.

The ability to target solely Shorts inventory is a newer addition to YouTube's ad offerings for Shorts.

The pilot program has been kept under wraps as YouTube wants to reach a certain level of scale before publicizing it. [ more ]

moreadvertising

#privacy

Geeky Gadgets

3 weeks ago

Privacy professionals

How to Stop Your iPhone From Listening to Your Conversations

Privacy is a major concern for smartphone users due to potential data misuse by apps.

Active listening software might allow apps to gather information from conversations, impacting user privacy. [ more ]

UNILAD Tech

Marketing

People left seriously creeped out after woman shares how to find out everything Google knows about you

Google collects extensive personal data for targeted ads, which can be easily accessed by users. [ more ]

Engadget

Privacy professionals

Meta's controversial ad-free subscription is facing scrutiny from EU privacy campaigners

A privacy group has filed a complaint against Meta for its 'Pay or Okay' system, which offers users the choice between receiving targeted ads or paying a subscription fee.

The privacy group argues that the subscription price is disproportionate to the value Facebook receives, making it a false choice for users with limited means.

Meta's average revenue per user in Europe is significantly lower than the minimum subscription fee it is charging. [ more ]

Geeky Gadgets

3 weeks ago

Privacy professionals

How to Stop Your iPhone From Listening to Your Conversations

Privacy is a major concern for smartphone users due to potential data misuse by apps.

Active listening software might allow apps to gather information from conversations, impacting user privacy. [ more ]

UNILAD Tech

Marketing

People left seriously creeped out after woman shares how to find out everything Google knows about you

Google collects extensive personal data for targeted ads, which can be easily accessed by users. [ more ]

Engadget

Privacy professionals

Meta's controversial ad-free subscription is facing scrutiny from EU privacy campaigners

A privacy group has filed a complaint against Meta for its 'Pay or Okay' system, which offers users the choice between receiving targeted ads or paying a subscription fee.

The privacy group argues that the subscription price is disproportionate to the value Facebook receives, making it a false choice for users with limited means.

Meta's average revenue per user in Europe is significantly lower than the minimum subscription fee it is charging. [ more ]

moreprivacy

Podcaster News

1 month ago

Marketing

Focus on Blubrry Podcasting: Programmatic Advertising - Podcaster News

Blubrry's Programmatic Advertising service eliminates the need for high download numbers, making it more accessible for niche podcasts. [ more ]

Digiday

Artificial intelligence

TV networks embrace AI at the upfront to improve audience targeting and commerce

AI adoption in ad-buying tools faster than TV business model transformation. [ more ]

TechCrunch

Tech industry

Netflix to take on Google and Amazon by building its own ad server | TechCrunch

Netflix launches its own advertising technology platform, empowering targeted ad experiences for its massive user base. [ more ]

Adweek

Marketing tech

Politico Launches Its First Consumer Registration Wall

The registration wall implemented by Politico is part of a strategy to gather more reader information for better service and ad targeting. [ more ]

The US Sun

Marketing

Walmart fans unaware their shopping habits will be shared in 'clean-room' deal

Walmart Connect partners with Disney Advertising to share customer data for targeted ads. [ more ]

#customer-data

Adweek

Marketing

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays. [ more ]

Modern Retail

3 months ago

Marketing

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies. [ more ]

Adweek

Marketing

T-Mobile Advertising Launches Retail Media Plan at NewFronts

Modern Retail

3 months ago

Marketing

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies. [ more ]

morecustomer-data

www.theguardian.com

5 months ago

London politics

Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories' targets

Conservative party targeting specific interest categories for London mayor campaign ads.

Ads focus on portraying London as unsafe and playing on fears about Ulez, targeted at older audiences. [ more ]

jeffbullas.com

Online marketing

Mastering YouTube Ads: A Comprehensive Guide for Marketers - jeffbullas.com

YouTube is a significant marketing platform with over 2.5 billion monthly users.

Targeted YouTube ads can be more relevant than TV or streaming app ads. [ more ]

MarTech

Artificial intelligence

AI in retail media? Majority of marketers are optimistic | MarTech

Marketers believe AI will enhance targeting and serving relevant ads.

AI is seen as essential for real-time data analysis and shopper insights. [ more ]

New York Post

8 months ago

EU data protection

Facebook users' personal data sent to thousands of companies : study

Facebook users are targeted with ads from nearly 200,000 companies.

On average, each Facebook user had their data sent to the social network by 2,230 companies. [ more ]

www.nytimes.com