Scalable identity and machine learning advancements enable marketers to target specific audiences through connected TV and programmatic advertising, rebranding CTV as a performance channel.
Seed data sets, comprising existing customer or authenticated visitor data, are crucial for lookalike modeling and targeted ad campaigns, forming the foundation for machine learning algorithms.
The accuracy of seed data sets is increasingly vital in a world of depreciating signals, where the 1-in-60 rule from aviation navigation stresses precision in targeting strategies for data-driven advertising.
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