#precision-targeting

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Digiday
2 months ago
Data science

How accurate and precise data sets drive effective first-party data activation

The landscape of data-driven advertising is evolving rapidly, emphasizing the importance of precise seed data sets for accurate targeting. [ more ]
The Drum
5 months ago
Marketing

DOOH advertising: How can marketers maximize the opportunities in 2024?

DOOH advertising is set to form 75% of the OOH advertising market in 2027.
Programmatic DOOH offers precision targeting in a mass-reach environment and the ability to adapt creative campaigns in near real-time. [ more ]
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