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Marketing
fromMarketing Dive
4 days ago

Best Buy bets on sports, creators to serve up holiday gifting inspiration

Best Buy's holiday campaign emphasizes creator partnerships, sports-focused CTV ads, influencer storefronts, and the return of Gram to boost gifting and holiday sales.
Business
fromTipRanks Financial
1 month ago

Nexxen initiated with a Buy at BTIG - TipRanks.com

Nexxen receives a Buy rating with a $13 target; connected TV ad market growth, Nasdaq listing, and Russell 3000 inclusion expected to boost investor awareness.
Marketing tech
fromThe Drum
1 month ago

Why shoppable CTV is a win-big strategy in this year's holiday season ad race

Shoppable CTV enables brands to convert viewers into buyers by combining precision targeting, immersive ad formats, seamless checkouts, and measurable conversion metrics.
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