"Best Buy today (Nov. 3) announced a holiday campaign focused heavily around creator partnerships and sports, per details shared with Marketing Dive. The effort also includes the return of Gram, the brand's "spokeshologram," who appears in a variety of ad spots. Among the brand's efforts are partnerships with YouTube talk show "Hot Ones" and content creator Binging With Babish. The company is also partnering with over 200 influencers and will feature creator storefronts to provide gifting inspiration."
"Best Buy has been increasing its focus on creators, having already doubled the amount of storefronts available through its creator program since it launched in April. To amplify its creator strategy during the holiday season, Best Buy is partnering with over 200 influencers, who will share their favorite and latest tech purchases from the retailer. Creator storefronts from the retailer's Best Buy Creator Program will be featured on its Gift Center landing page."
Best Buy's holiday campaign emphasizes creator partnerships, sports-focused connected-TV placements, and the return of brand character Gram. The retailer partners with YouTube's Hot Ones and Binging With Babish and will work with over 200 influencers who will share favorite tech purchases and curate creator storefronts on the Gift Center landing page. CTV ads will feature influencers for the first time and run during 30 NFL games, including special spots during Netflix's two Christmas Day games. The Best Buy Creator Program has doubled available storefronts since April, aiming to broaden audience reach and strengthen shopper loyalty amid tighter consumer spending.
Read at Marketing Dive
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