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Soccer (FIFA)
fromMarketing Dive
1 week ago

Owning the moment: How brands can win the 2026 World Cup with real-time, data-driven activation

The 2026 FIFA World Cup in North America is a prime, data-driven marketing opportunity to engage growing, digitally native U.S. soccer fans.
Marketing tech
fromExchangewire
2 weeks ago

Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025"

Brands must pace spend intelligently, test messages early, and use full-funnel strategies to capture attention and loyalty during a cautious, budget-tight 2025 US holiday season.
#retail-media
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#sports-marketing
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Marketing
fromThe Drum
4 months ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
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