#data-driven-advertising

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Digiday
2 months ago
Data science

How accurate and precise data sets drive effective first-party data activation

The landscape of data-driven advertising is evolving rapidly, emphasizing the importance of precise seed data sets for accurate targeting. [ more ]
Digiday
3 months ago
Privacy professionals

How cookie deprecation, first-party data and privacy regulations are impacting the data landscape

Data will have a significant role in marketing in 2024
Antitrust concerns may grow as Google's privacy concerns diminish [ more ]
Adweek
5 months ago
Privacy technologies

A+E Networks Boosts Ad Sales Team Ahead of Upfront

A+E Networks is realigning its ad sales team to enhance its digital, multiplatform, and data-driven capabilities.
The company has added new team members, including Toby Byrne as EVP of national ad sales and four new VPs. [ more ]
Amazon Web Services
1 week ago
Marketing

Advertising Week Europe 2024: Navigating the new media landscape | Amazon Web Services

M&E companies face challenges in navigating the complex media landscape and are focusing on data-driven advertising and monetizing content. [ more ]
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