Only 31% of marketers are fully satisfied with their ability to unify customer data sources.
A mere 48% of marketers track a crucial metric: Customer Lifetime Value (CLV). Furthermore, 59% lack real-time data for critical tasks and still rely on potentially outdated information or intuition.
Some 43% of those surveyed use a fragmented approach to personalization - having an understanding of customer needs at certain stages and leveraging mass messaging at others.
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