#ai-optimization

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Exchangewire
3 days ago
Marketing

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions. [ more ]
Hackernoon
9 months ago
Data science

Key Takeaways from Our Ablation Studies on LLMs | HackerNoon

Meta-prompt design is critical for improving optimization performance in large language models. [ more ]
ITPro
2 weeks ago
Data science

Virgin Media O2 cuts data center cooling costs by 1 million per year

Virgin Media O2 has reduced cooling energy use by 15% through AI optimization, saving 760 tons of carbon emissions and over £1 million annually. [ more ]
Futurism
3 weeks ago
Artificial intelligence

Shady Firms Say They're Already Manipulating Chatbots to Say Nice Things About Their Clients

The AI industry is fostering a new wave of optimization strategies aimed at manipulating chatbot results. [ more ]
Hackernoon
2 months ago
Data science

Where does In-context Translation Happen in Large Language Models: Inference Efficiency | HackerNoon

Identifying task recognition in transformer models enables significant inference speed-ups. [ more ]
#advertising
AdExchanger
1 month ago
Marketing

Meta Is Opening Up A Smidge More To Third-Party Attribution | AdExchanger

Meta is enhancing its ad system with AI for customized business objectives and performance measurement.
Advertisers have different definitions of performance based on their unique business goals. [ more ]
Tech Times
4 months ago
Artificial intelligence

YouTube Brandcast Adds AI to Advertisement Campaigns

YouTube is optimizing Google AI in its 'Video Reach Campaigns Non-Skips' for enhanced ad performance and advertiser reach. [ more ]
AdExchanger
1 month ago
Marketing

Meta Is Opening Up A Smidge More To Third-Party Attribution | AdExchanger

Meta is enhancing its ad system with AI for customized business objectives and performance measurement.
Advertisers have different definitions of performance based on their unique business goals. [ more ]
Tech Times
4 months ago
Artificial intelligence

YouTube Brandcast Adds AI to Advertisement Campaigns

YouTube is optimizing Google AI in its 'Video Reach Campaigns Non-Skips' for enhanced ad performance and advertiser reach. [ more ]
moreadvertising
Adweek
5 months ago
Marketing tech

Google Touts Programmatic Video Capabilities at NewFronts

Google emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management. [ more ]
Investing.com
23 years ago
Marketing

Earnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.com

Viant's Q4 2023 had an 18% revenue increase and a 400% EBITDA rise.
CTV advertising growth and AI Bid Optimizer contributed to Viant's success. [ more ]
TechRepublic
7 months ago
Artificial intelligence

Boost Your Content With a Lifetime of Exciting Visuals for Only $100

Exciting visuals can enhance content engagement
JumpStory Essentials Plan offers authentic visuals at a discounted price [ more ]
MarTech
3 months ago
Data science

61% of marketers still relying on third-party data | MarTech

Only 31% of marketers are fully satisfied with unifying customer data sources. [ more ]
Forbes
3 months ago
Artificial intelligence

Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail Media

Retail media is transforming e-commerce advertising, using AI can create a competitive advantage by optimizing ad campaigns and bid strategies. [ more ]
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