The emergence of AI chatbots has sparked a new industry focused on optimizing AI search results, similar to the growth of SEO services in the past.
Concerns are rising about the potential manipulation of AI tools, where businesses might ensure that their clients are represented favorably, echoing past challenges faced by traditional SEO.
Kevin Roose's experience with AI chatbots highlights the current unpredictability and precariousness of AI interactions, showcasing the extent of challenges in creating trustworthy AI search.
Predatory optimization strategies could compromise the integrity of AI-generated content, mirroring the detrimental effects seen with traditional SEO practices.
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