Out-innovating large language models (LLMs) like ChatGPT can be difficult and expensive, but keeping authenticity may be key as generative AI boom expands.
Generative AI ads are popular for quick, visually appealing content, but using AI images can lead to customer backlash, highlighting the balance between authenticity and technology.
The use of generative AI for marketing is cost-effective and efficient, leading to a potential conflict between brand authenticity and AI strategies.
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