It found that one in four consumers noticed the AI disclosures, resulting in a 47% increase in ad appeal, a 73% rise in ad trustworthiness and a 96% jump in overall brand trust.
According to the study, 72% of consumers believe that AI makes it challenging to discern which content is genuinely authentic. And 61% of consumers already assume that AI is used in ads, although they are uncertain about how to identify it.
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