OpenAI's ChatGPT still significantly trails behind Google in search traffic, recording just a fraction of the daily searches compared to Google's 13.7 billion. Data from NP Digital at Web Summit 2025 reveals that while Google is first, Instagram ranks second at 6.5 billion searches daily, followed by surprising contenders like Snapchat and LinkedIn. Despite its rapid growth, ChatGPT has not yet established itself as a primary search engine, but increasing usage of AI chatbots indicates a shift in search habits among users.
Google currently leads overall web search activity with 13.7 billion searches daily, followed by Instagram. Despite ChatGPT’s growth, it still lags far behind.
Despite the rapid growth of ChatGPT, Google has incorporated its own AI answers, which may help the search giant maintain its dominance in the industry.
NP Digital’s data shows Snapchat and LinkedIn have high daily search activity, surprising as it exceeds that of Facebook, Bing, and Pinterest.
The data points to variability in tracking processes across platforms, highlighting that ChatGPT still has a long journey ahead to reach key search engine status.
Collection
[
|
...
]