Traditional data transferring usually involves copying data from one location to another, which can lead to a higher possibility of security risks. However, GrowthLoop uses something innovative to mitigate these risks.
With Marve, marketers can use natural language to create audience segments – for example, people who've bought a ticket to a Boston Red Sox game in the past twelve months – together with a recommended customer journey to reach that audience.
Marketers can see the sales they produce for each audience across any channel or campaign and make improvements based on what made money, not just clicks.
The Loop builds upon those capabilities by analyzing the Red Sox segment and customer journey against other data points, such as transactions, and then generating recommendations for campaign optimization.
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