From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.
Briefly

Marketers can be more effective and efficient with generative A.I., allowing scale analysis for campaign performance and guided future ideation based on successful strategies.
Large agencies in the U.S. are using generative A.I. for creative concepts, audience insights summarization, and marketing performance evaluation, blending AI strengths with human touch.
Read at Observer
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