Weborama Integrates First-id into its Data Intelligence PlatformWeborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%Headway shifted to an AI-focused strategy after a transformative trip to Silicon Valley, significantly enhancing its marketing and user engagement.
From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%Headway shifted to an AI-focused strategy after a transformative trip to Silicon Valley, significantly enhancing its marketing and user engagement.
From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
Embracing Incrementality: Navigating Post-Privacy Measurement Challenges | AdExchangerDigital advertising shifts towards bigger-picture marketing analysis amidst privacy changes, integrating incrementality measurement method alongside MTA and MMM for better insights.