BusySeed Announces Their Top Digital Marketing Companies NYC of 2024BusySeed is recognized as a top digital marketing agency in NYC for its innovation and results-driven approach.
GARM Got Billions in Federal Contracts As They Targeted ConservativesAdvertising agencies who advocate for online censorship have received federal funding, influencing social media platforms and conservative content.
from Observer3 months agoArtificial intelligenceFrom Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
This ingenious poster proves the enduring power of print adsClever print ads can be effective and memorable in the age of digital advertising.Advertising agencies showcase creativity through self-promotion campaigns.
From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
This ingenious poster proves the enduring power of print adsClever print ads can be effective and memorable in the age of digital advertising.Advertising agencies showcase creativity through self-promotion campaigns.
Are retailers and brands ready for the retail media gold rush?Retail media is a growing market, but faces significant structural and relationship challenges before becoming a mature channel.
Marketing Agency vs. Advertising Agency: Everything You Need to KnowUnderstanding the difference between marketing and advertising agencies is crucial when selecting the right agency for your business needs.
'Intoxification,' control, and the future: Marketers must assert our agencyThe role of marketing, digital, and advertising agencies in a world dominated by machine learning and AIThe importance of agency and control over one's actions and consequences
Marketing Agency vs. Advertising Agency: Everything You Need to KnowUnderstanding the difference between marketing and advertising agencies is crucial when selecting the right agency for your business needs.
'Intoxification,' control, and the future: Marketers must assert our agencyThe role of marketing, digital, and advertising agencies in a world dominated by machine learning and AIThe importance of agency and control over one's actions and consequences
Council Post: Boutique Vs. Behemoth: Choosing The Right Media Buying PartnerPartnering with large agencies offers vast resources and diverse expertise, but may lack personalized service.Choosing between large and boutique agencies impacts campaign effectiveness and efficiency.
World Creative Rankings 2024: discover the most-awarded ad campaigns of the past year'Apologize the Rainbow' by DDB Chicago for Skittles was the top-awarded campaign globally.'Cheat Cookies' by Saatchi & Saatchi for Oreo and Xbox ranked second in the most-awarded campaigns last year.
World Creative Rankings 2024: the most creative agencies in the US revealedDDB Chicago named the most-awarded agency in the United States in The Drum's World Creative Rankings 2024.FCB New York and We Believers also among the top three most-awarded agencies in the US.
New Agency Business Expected to Rise in 2024Over half of marketers are anticipating improved business performance in 2024 compared to 2023.RSW surveyed advertising agencies and marketers on their plans and expectations for 2024.
World Creative Rankings 2024: the most creative agencies in the US revealedDDB Chicago named the most-awarded agency in the United States in The Drum's World Creative Rankings 2024.FCB New York and We Believers also among the top three most-awarded agencies in the US.
New Agency Business Expected to Rise in 2024Over half of marketers are anticipating improved business performance in 2024 compared to 2023.RSW surveyed advertising agencies and marketers on their plans and expectations for 2024.
My Creative Career: Mark Elwood, chief creative officer at Leo Burnett UKMark Elwood's journey into the creative industry was unexpected and unplanned.His apprenticeship at The House of Naylor shaped his career and fueled his passion for design.
from AdExchanger11 months agoBlue-Chip Or Green-Chip Agency Accounts; Google's Epic Mistake | AdExchangerCoveted blue-chip accounts on Madison Ave may not always be highly profitable for agencies.US District Court Judge accuses Google of intentionally deleting material evidence in antitrust suit with Epic Games.
10 Private Equity Firms Ad Agencies Should WatchPrivate equity investments increasing in advertising agencies despite slow overall year.
As advertising AI race heats up, agencies scramble to find their USPAd agencies are adopting generative AI rapidly, but many offerings look similar due to reliance on third-party core models.