#marketing-agencies

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Account managers are more vital than ever - don't let anyone tell you differently

Account management roles are facing higher redundancy rates due to budget cuts and restructuring efforts, but they are essential for coherence and client relationships in the post-pandemic world.
#ai-impact
from MarTech
5 months ago
Artificial intelligence

AI is a threat to some marketing agencies, an opportunity for others | MarTech

AI's potential to handle 95% of marketing agency work poses challenges to the industry's future.

AI May Not Take Your Job, But Someone Using AI Will | Entrepreneur

AI is significantly impacting marketing and PR agencies.
AI tools are increasingly being used by professionals in the industry.

AI is a threat to some marketing agencies, an opportunity for others | MarTech

AI's potential to handle 95% of marketing agency work poses challenges to the industry's future.

AI May Not Take Your Job, But Someone Using AI Will | Entrepreneur

AI is significantly impacting marketing and PR agencies.
AI tools are increasingly being used by professionals in the industry.
moreai-impact

How To Play Nicely With Other Agencies In The Same Sandbox

Building partnerships with competing marketing agencies can lead to mutual benefits like gaining clients and resources.

Council Post: 4 Reasons To Partner With A Niche Marketing Agency

Choosing a marketing agency specialized in your industry brings deep expertise, trendspotting capabilities, and valuable connections for effective marketing strategies.

Diversity as a growth strategy: A must for every business

Diversity and inclusion drive innovation and performance in marketing agencies.
#advertising-agencies

Marketing Agency vs. Advertising Agency: Everything You Need to Know

Understanding the difference between marketing and advertising agencies is crucial when selecting the right agency for your business needs.

'Intoxification,' control, and the future: Marketers must assert our agency

The role of marketing, digital, and advertising agencies in a world dominated by machine learning and AI
The importance of agency and control over one's actions and consequences

Marketing Agency vs. Advertising Agency: Everything You Need to Know

Understanding the difference between marketing and advertising agencies is crucial when selecting the right agency for your business needs.

'Intoxification,' control, and the future: Marketers must assert our agency

The role of marketing, digital, and advertising agencies in a world dominated by machine learning and AI
The importance of agency and control over one's actions and consequences
moreadvertising-agencies
from Forbes
8 months ago

Council Post: How To Protect Your Agency When It Comes To Clients And Privacy Regulations

Have clients sign a waiver acknowledging data protection responsibility
Avoid relying on AI or copying policies, collect necessary data only, utilize privacy policy generator

Media Buying Briefing: Agencies' AI efforts lead to aliens and Whoppers

AI experimentation is entering a more extensive phase in agencies, but uncertainty persists.
AI technology is still in its early stages with potential for growth and development.
#marketing agencies

Looking for an agency in Bristol? Here are 10 recommended by marketers

Bristol is home to some great marketing agencies
The Drum Recommends is a free service that helps marketers find trusted agencies

Council Post: How Staying Committed To Your Marketing Agency Can Boost Your Success

Forging long-term partnerships with marketing agencies can provide in-depth knowledge of your business and enable them to craft tailored marketing strategies.
Long-term partnerships can ensure consistency in branding and messaging, building trust and recognition among your audience.
Investing in long-term agency relationships can lead to cost savings and increased efficiency in marketing campaigns.

Looking for an agency in Bristol? Here are 10 recommended by marketers

Bristol is home to some great marketing agencies
The Drum Recommends is a free service that helps marketers find trusted agencies

Council Post: How Staying Committed To Your Marketing Agency Can Boost Your Success

Forging long-term partnerships with marketing agencies can provide in-depth knowledge of your business and enable them to craft tailored marketing strategies.
Long-term partnerships can ensure consistency in branding and messaging, building trust and recognition among your audience.
Investing in long-term agency relationships can lead to cost savings and increased efficiency in marketing campaigns.
moremarketing agencies

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development

Companies can adopt generative AI solutions in-house, bypassing the need for agency involvement, to drive innovation and cost savings.

How Marketing Agencies Can Successfully Enter New Markets | Entrepreneur

Small and medium agencies can now expand globally with technology breaking geographical barriers.
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