#in-housing

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AdExchanger
1 month ago
Marketing

Ally Financial On Why Marketing And IT Need To Be BFFs | AdExchanger

To successfully in-house programmatic media buying, fostering a strong relationship with the internal IT team is crucial. [ more ]
The Drum
4 months ago
Marketing

John Lewis set to shift content production duties to in-house unit

John Lewis Partnership launching in-house content agency with ITG's assistance
Over 140 employees to join the new content production house
Partnership aims to strengthen customer relationships through quality content [ more ]
Adweek
5 months ago
Marketing

Inside Kimberly-Clark's Ad-Tech In-Housing Strategy

Kimberly-Clark is in-housing its ad-tech contracts to address transparency and media quality issues in programmatic buying.
In-housing ad-tech contracts allows advertisers to have more control and own the data that flows through ad campaigns. [ more ]
Digiday
6 months ago
Marketing

Media Buying Briefing: Here are five media agency trends to watch in 2024

Media agencies will face major challenges in 2024, including the impact of cookies going away, the rise of connected TV, scrutiny on digital platforms, and the rise of generative AI.
Marketers are increasingly in-housing their advertising efforts and directly connecting with customers, leading to deeper relationships and more personalized messaging. [ more ]
Digiday
7 months ago
Marketing

How Media.Monks turned in-housing a client into a specialty service

In-housing is often seen as a way to save costs, but this article focuses on how it can drive performance and demand generation for a brand.
Media.Monks, owned by S4 Capital, worked with insurance client Manulife to align demand generation across its brands.
Manulife turned to Media.Monks and MightyHive to help with their in-housing strategy and focus on demand generation. [ more ]
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