According to Google's study, 88% of consumers research online or in-store before purchasing, indicating a shift to digital platforms for brand discovery and consumer education.
Marketers are increasingly leveraging Generative AI to personalize content. This technology aids in driving cost efficiencies, speeding up market readiness, and improving overall workflow.
Personalized content emerged as a top priority in the Gartner survey, highlighting its significant impact on buyer decision-making, especially among high-quality deal criteria.
Marketers face significant challenges in scaling tailored content due to budgetary constraints, necessitating the need for a refined strategy incorporating atomic content.
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